In today's digital age, having an online presence is more important than ever, even for small, local businesses in Hawaii. While many small businesses may think that having a website is unnecessary or too expensive, the truth is that having a website can provide numerous benefits that can help grow their business.

Small business owners manage every part of their business themselves– from customer service to product development to marketing. But that doesn’t mean you have time to learn how to do multiple departments well.That means you need to focus on the activities with the hardest-hitting ROI. So here are four high ROI activities that will help you get your online presence driving revenue.

You may know that your business needs a website to help reach new customers, but did you know that experts recommend building your website around mobile viewing first? That’s because over 60–70% of organic searches for products and services happen on a mobile phone. And since many business owners start with a computer-screen version of their website, they may miss the crucial differences between computer and mobile viewing. While a lot goes into an optimized website, we’ll cover the basics to give you a solid foundation for your business website.

Market competition gets more intense every year, and no one feels it more than geographically closed markets with high barriers to entry. In other words, the business market in Hawaii. So how do business owners and entrepreneurs in Hawaii climb to success? Mastering Local SEO is one critical component. Improving your business’s SEO increases visibility, grabs market share, and increases sales.

Clean, optimized, responsive websites are great equalizers in business. They give small businesses a chance to win customers from larger corporations. And in a geographically closed and high barrier-to-entry market like Hawaii, entrepreneurs and small business owners alike can’t afford to have a low-quality website. So what makes a high-performing website? We’ll cover seven fundamental principles to help you optimize your website, snatch up local business, and carve out your space in the market in Hawaii.